Performance marketing is a dynamic approach to advertising that focuses on driving measurable results, such as conversions, leads, or sales. Unlike traditional advertising, which relies on fixed fees, performance marketing allows businesses to pay only when specific actions are achieved, making it a cost-effective and results-oriented strategy.

Performance marketing operates on the principle of pay-for-performance. Instead of paying for impressions or ad placements, businesses only compensate their marketing partners when desired actions are accomplished. Whether it’s a purchase, a click, a lead submission, or any other pre-defined action, the ability to track and measure these conversions is what makes performance marketing unique.

Technically, it is very similar to running Ads. However, performance marketing helps you plan and manage campaigns more efficiently to deliver better performance.

Google Ads can help you achieve any campaign objective like brand awareness, lead generation, traffic generation or direct sales conversion. Thus helping you advance your business goals with the help of google ads.

Yes, planning is essential before starting the campaign otherwise, competition could take away your potential customers.

Yes, there are no other major search engines. So google is the primary one. However, we can also work on Bing.