After Facebook with Instagram being widely used, it is found to have 2.35 billion active users. However, Instagram is a visual platform with colorful images, videos, reels, and stories as a part of it.
Strategy for Instagram and other social media platforms
The first and foremost priority is setting a goal and purpose before getting into the marketing business on social media platforms. Knowing the target audience is another important factor.
Since Instagram is a visual platform, it is important to have unique and relevant content as many competitors are already in the play. It can be content posting and selling the brand’s products, posting motivational quotes, or sharing user-generated content as well.
Be it videos, images, or reels, you should be consistent with posting. Also following a consistent color scheme helps in leaving a brand mark in the user’s mind. Further, one should maintain a consistent tone while commenting as well.
Hashtags are a fusion of letters and sometimes numbers along with the hash (#) symbol. Hashtags help in discovering various contents related to a desired topic. It also enhances the reach and increases the engagement of the audience.
Some of the most popular hashtags in Instagram 2023 are #love, #instagood, and #beautiful.
Engage with Your Followers
Engagement is a major factor to achieve that goal or purpose on Instagram. It can be achieved through various ways such as creating graphics, and memes; sharing compelling stories and stickers; including call-to-actions and niche hashtags.
Collaborate with Other Accounts
Instagram provides us with the option of collaborating with other accounts. This feature helps us to witness the reels and stories in both of the collaborated accounts.
It increases the visibility of the post and connects with the new audience as well.
Use Instagram Reels
Instagram reels are real short videos that can be created by recording, editing, and clipping photos and videos together. These are mainly popular because of 90 seconds time limit.
It is the best way to showcase the product’s worthiness and achieve that trust from users. Using call-to-action in reels helps the user to initialize interaction with the brand.
Share User-Generated Content (UGC)
User-Generated content is the user’s content that is shared in the business’s account. The product’s effectiveness upon the user can be viewed in it thus engaging the audience towards it.
Some points to be mindful of when posting these in the account include selecting the right UGC matching the brand’s message, colors, and filters.
Use Instagram Stories
Apart from creating a story and using filters, user-generated content in it also helps in engagement. Don’t forget to mention them with tags in the stories. Instagram story ads also appear compelling with that link mentioning “Swipe up” or “Learn more“.
Analyze Your Metrics
Instagram metrics help us to analyze the content of the account and give us an insight into the reach, and engagement of the audience towards it.
Saves and shares help in viewing the shares and save of a post. Website Clicks under Insights help us to have an insight into the numbers visiting the website.
Invest In Advertising
One of the best Instagram advertising strategies is an investment in it.
Depending on the Instagram ads cost calculator, ads can cost from $0.20 to $6.70 per day. However, $0.01 to $0.05, and $0.40 to $0.70 is the cost of Instagram ads from cost-per-engagement and cost-per-click. In the beginning stage, less expensive campaigns can be tested. Another useful strategy is to do influencer marketing.
Instagram can help in extending the business by bringing in leads, driving traffic, and also building up trust among customers. Being a visual platform, it helps us to explore creative ways thus making our interaction effective enough to attract more audience.